You Don't Need More Content.

You Need Strategy.

After 6+ years building social-native media at some of the world's most respected organisations, I've learned this: most brands are drowning in tactics while starving for strategy.

I don't do "post more Reels" advice. I build frameworks that turn your social presence into a recognisable media property – the kind people actually follow, share, and remember.

Social Media Strategy Intensive

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Brand Building Sprint

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Strategic Retainer

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Social Media Strategy Intensive ✳︎ Brand Building Sprint ✳︎ Strategic Retainer ✳︎

Social Media Strategy Intensive Social Media Strategy Intensive
Social Media Strategy Intensive
€3,000.00

Perfect for organisations or individuals who need a comprehensive roadmap but can handle execution in-house.

What you get:

  • Complete social audit across all your platforms

  • 90-day growth strategy with platform-specific tactics

  • Content pillar framework tailored to your goals

  • 30 days of content ideas to get you started

  • Competitor analysis & positioning strategy

  • Two 60-minute follow-up calls for implementation support

Timeline: 2-3 weeks
Best for: Brands with in-house teams, founders building personal brands, organisations launching new initiatives

Brand Building Sprint Brand Building Sprint
Brand Building Sprint
€6,500.00

A 6-week intensive engagement where we build your social presence from the ground up—or rebuild it properly.

What you get:

  • Brand voice development & messaging framework

  • Multi-platform launch strategy

  • Video content strategy & production guidelines

  • Content calendar template & first month mapped out

  • Weekly 90-minute strategy sessions

  • Slack or email support between calls

  • Final presentation deck for your team

Timeline: 6 weeks
Best for: New ventures, rebrands, executive thought leadership builds, going from zero to launch

Strategic Retainer Strategic Retainer
Strategic Retainer
€5,000.00

(3-month minimum commitment)

Ongoing strategic partnership for organizations that want me embedded in their marketing efforts.

What you get:

  • Monthly strategy sessions (2-4 per month depending on tier)

  • Ad-hoc consultation via Slack/email

  • Content review & optimization

  • Crisis management & opportunity response

  • Quarterly strategy refresh

  • Priority access for time-sensitive needs

Best for: In-house marketing teams, agencies serving premium clients, scale-ups in growth phase

2025

New York

My services are for you if:

  • You're launching something new and need to build awareness from scratch
  • Your social feels scattered and you need a cohesive strategy
  • You're a founder/executive who needs to build thought leadership
  • You have a team creating content but it's not moving the needle
  • You're in science, tech, or impact-driven sectors where traditional marketing feels wrong

What Makes This Different:

  • I've Actually Built This Before
Multiple times. At organisations where excellence wasn't optional. I have:
Built social-first video properties at major newsrooms
Grew channels from zero to measurable impact
Created content strategies for everything from fashion sustainability to global development
Produced hundreds of videos that people actually watched
  • Cross-Platform Fluency
I don't just understand TikTok or LinkedIn in isolation. I know how to build a cohesive presence that works across platforms while respecting what makes each one unique.
  • Science-Backed, Human-First
With a microbiology degree and years in journalism, I bridge analytical thinking with storytelling. Your strategy will be both data-informed and deeply human.

FAQs

What happens on a discovery call?

  1. You tell me what's not working — What have you tried? Where are you stuck?

  2. I ask questions — About your goals, your audience, your resources

  3. We explore fit — I'll be honest about whether I'm the right person to help you

  4. You get value regardless — Even if we don't work together, you'll leave with clarity on your next steps

Do you manage social accounts day-to-day?
No. I'm a strategist, not a social media manager. I help you build the strategy; you or your team execute it. (Though I can recommend excellent community managers if you need one.)

What's included in the pricing?
Each package is customised based on your needs. The "starting at" prices reflect baseline scope. After our discovery call, you'll get a detailed proposal with exactly what's included and the final investment.

Do you work with individuals or just companies?
Both. I work with founders building personal brands, executives stepping into thought leadership, and organisations launching new initiatives.

What if I can't afford your rates right now?
I occasionally offer a reduced-scope "Strategy Session" (€750, 90 minutes) where we tackle one specific challenge. It's not the full intensive, but it might be enough to get you unstuck. Ask about it on our call.

What industries do you work with?
I specialise in science, technology, impact/sustainability, and media—but the principles work anywhere. If you're doing something that matters and you're committed to doing it well, we can probably work together.

How quickly can we start?
Depending on my current client load, typically 2-4 weeks from signed agreement. Retainers sometimes have longer wait times.