I started in science, trained in journalism, and now build media properties.
What's stayed constant through it all is the instinct to find clarity in complexity and translate it into formats people recognize and return to. I've followed that thread through newsrooms, nonprofits, and global media brands, building channels from zero, developing repeatable content systems, and turning audiences into communities.
Over the past six years, I've led media teams, launched social-native properties, and grown audiences across YouTube, TikTok, Instagram, and LinkedIn. At Stripe Young Scientist, I built the first modern media identity for a 60-year-old institution—developing formats, directing a scrappy team, and operating as both creative lead and on-camera talent. At Vogue Business, I drove audience growth and conversions through platform-specific content strategy. At the Thomson Reuters Foundation, I rebranded Context Newsroom and built its editorial and social distribution strategy from the ground up. At Euronews, I produced 60+ videos monthly and created systems to make high-volume content consistent, scalable, and measurable.
I've worked in places where content is the product—and I know how to treat social media like media, not marketing. I build formats that scale, teams that ship, and systems where long-form and short-form reinforce each other. I bridge the gap between brand and growth, between what you want to say and what your audience actually needs.
What I’ve done:
Built the first social-native media identity for Stripe Young Scientist & Technology Exhibition—launching TikTok, LinkedIn, and YouTube channels from zero, developing repeatable content formats, and leading a scrappy media team as both creative director and on-camera talent.
Drove audience growth and conversions at Vogue Business through platform-specific content strategy—creating editorial series like The Future of Appearance that generated 1.66M+ reach and delivered an 83% increase in member signups.
Rebranded and launched Context Newsroom at Thomson Reuters Foundation—building its editorial voice, social distribution strategy, and multi-year COP coverage from the ground up, delivering 135% growth in impressions and 106% follower growth.
Built high-volume video systems at Euronews—producing 60+ assets per month while establishing scalable formats that improved consistency, reach, and retention across platforms.
Led creative brainstorms, rapid experimentation cycles, and post-campaign analysis to surface insights that inform content strategy, partnership decisions, and platform prioritization.
Partnered across design, video, brand, partnerships, and editorial teams to align messaging, build cross-functional workflows, and ship cohesive media properties under pressure.
What I’m building:
I'm interested in how media properties grow in ways that last.
I've learned this work hands-on, one discipline at a time, from video production, editorial strategy, team leadership, audience growth, platform experimentation. Often in high-pressure environments where clarity is non-negotiable and formats need to work immediately. Working across these disciplines has taught me how they connect, where they break, and what it takes to make them reinforce each other.
Long term, I want to keep building media systems that people recognize and return to. My newsletter and side projects are where I experiment with format, voice, and the kind of repeatable storytelling structures I believe in.
Right now, I'm looking for the right Media Lead or Head of Media role—somewhere I can build from zero to one, develop content franchises that scale, lead scrappy and resourceful teams, and turn social channels into actual media properties. I want to work with founders and teams who understand that social media works best when it's treated like storytelling tool, not marketing.
